Tyler Technologies (NYSE: TYL) is a Plano-based company providing software and technology solutions and services to the public sector. In fact, its the largest company in the United States delivering big ideas to help governments, at every level, run like clockwork and school districts keep future generations churning and learning. Tyler is a game changer in the industry, but they faced an awareness problem and needed an agency partner with the chops to make the company a household name. That’s where The Point Group (TPG) came in with a strong initiative to understand the business and the hunger to think, mine story ideas, and secure media coverage in support of business goals.

While Tyler’s overarching PR plan included national scope, it was a major priority to “own their backyard” (after all, Dallas/Fort Worth is the fourth largest metropolitan area of the United States, representing a rich area for clients and, also talent). We designed and executed a strategic, two-pronged PR plan that primarily focused on national trade, targeting U.S. local markets, but also kept Dallas in the crosshairs of marketing. Both plans included proactive media relations, thought leadership, and unique editorial opportunities designed to pack a punch.

We collaborated with the Tyler PR team to develop annual plans focused on Tyler’s priority media targets, areas of business focus/need, and specific geographical areas of interest among other factors.