Whomever you’re talking to on our leadership team, whether a former business owner, Fortune 50 CMO, reporter, or ad agency founder, each has a unique perspective, experience and history of building brands and building businesses.
we are business builders
healthcare
More than essential, our healthcare clients are always on, and so are we. As our Health & Wellness markets continue to grow in scope and importance, our roles have grown and expanded to meet the challenges of today and beyond. From payors to providers, The Point Group team takes pride in our firm’s unique healthcare expertise.
hospitality
In today’s new environment, our Hospitality & Entertainment client partners are thinking of new ways to reach and engage customers. The new experience economy is demanding. As a marketing firm, we’ve witnessed firsthand how lifestyle positioning has crossed into other major verticals like healthcare, real estate and senior living.
senior lifestyle
Having worked with hundreds of senior communities across America as well as senior-focused B2B clients and a host of companies serving seniors, our roots run deep. And because we know that every community is unique, we create custom brands tailored around each community’s unique atmosphere and voice. We also lean hard on our healthcare, hospitality, technology and real estate experience to reach people who want to live their best life.
We’ve been in your shoes. And we take pride in our unique ability to walk alongside you as we take steps to grow your business.
CONTACT UStechnology
In a rapidly evolving and changing world, technology is more present than ever in the marketplace – particularly B2B. Our technology partners have experienced our capacity to come to the table with innovative, viable, and strategic solutions in giving what’s historically been very “black box” subject matter an increasingly marketable angle. Let’s talk about how we can help your technology brand gain added traction and increased engagement.
real estate
More than just selling homes or office space, the best real estate marketing is centered on your target in relation to competition and what the market dictates. It’s about creating a destination, an experience to attract and retain customers. Breakthrough messaging, compelling creative and attractive design in the hands of experienced real estate marketers will work as hard for your business as your architects.
b2b
You’ll notice in our alphabetical list of industry expertise we didn’t start with advertising. We mean business. Over the decades, we’ve gained valuable insights and experience selling businesses on businesses. From press and media relations to B2B digital and lead generation initiatives, we’ve helped a wide range of businesses get more business.
women
Women play a pivotal role both as influencers and decision makers across variety of sectors, from healthcare and seniors, to hospitality and real estate. For marketers and businesses, understanding the influence, impact, behaviors and needs of women is critical. Mom always knows best, and we know how to reach her.
RESULTS
181%
Increase In Call Volume
ENTERHEALTH ADDICTION RECOVERY
42%
Increase In Appointments
SOUTHWEST SCOLIOSIS INSTITUTE
$4M
In Membership Revenue
AURORA HEALTH & WELLNESS
92%
Pre-sales of New Residences
W DALLAS VICTORY HOTELS
19%
Increase In Surgeries
BAYLOR SCOTT & WHITE HEALTH
30M
Impression Campaign
SOLID MAMMOGRAPHY
641%
Qualified Leads
SOUTHWEST CARE CENTERS
$8.75M
Grand Opening Sales
THE GROVES | A CRESCENT COMMUNITY
10K+
Facebook Fans In 3 Months
NORTERRE
$1.4M
New Move-In Revenue
SAGEWOOD SENIOR LIVING
100M
Unique Views In 1 Month
HILLTOP SECURITIES
32M
Impressions
CHI ST. LUKES HOSPITAL
238%
ROI From PPC Strategy
CARSRELO
